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/ 01 — Strategy & planning

Innovative strategy development.

Every campaign we run starts with a numbers-first plan. Market sizing, funnel modelling, channel-mix scenarios, and a 90-day roadmap signed off by you before a single dollar is committed.

Strategy and planning illustration

What ships in the first 30 days.

A senior strategist runs a structured discovery sprint with your team, audits your existing accounts and CRM, and delivers a written growth plan with quantified targets.

  • Discovery & data auditFull account, analytics and CRM audit; we benchmark every channel against industry medians.
  • Funnel & unit-economics modelFrom impression to closed-won, with assumed conversion rates and pay-back periods.
  • Channel-mix scenariosThree modelled scenarios — conservative, base, ambitious — with projected CPL and pipeline.
  • 90-day testing roadmapNamed tests, weekly cadence, success criteria signed off before launch.
  • Reporting & governance planOne live dashboard; weekly working session; monthly executive review.
Discovery sprint
2 weeks
Brief to written, costed growth plan.
Scenarios modelled
3
Conservative · base · ambitious.
Avg. plan accuracy
±8%
90-day projected vs. actual lead volume.
Senior involvement
100%
Named senior strategist on every account.
/ 02 — Targeting & audiences

Precision targeting with AI.

Native platform audiences alone get you reach. We layer signal-modelling on top of first-party data, lookalikes, and our own buyer-intent scores to reach the people who actually convert.

A modern targeting stack, end-to-end.

We treat audiences as a product. Versioned definitions, tracked performance, weekly refresh cycles — and a dedicated analyst making sure your data is doing real work in the auction.

  • First-party signal activationCRM, on-site events and offline conversions piped into every channel under consent.
  • Lookalike & seed-list engineeringHigh-intent seed lists built from your CRM, refreshed weekly to keep them sharp.
  • Intent scoringA buyer-intent score per visitor, used to bias bid strategies on Meta, Google, TikTok and Bing.
  • Geo & demo experimentationContinuous holdout tests to find the segments that move pipeline, not just clicks.
  • Privacy-aware activationConsent-checked at the row level. GDPR, CCPA, DPF compliant.
Precision targeting with AI illustration
Audience refresh
Weekly
Seed lists rebuilt and pushed to all channels every Monday.
CPL improvement
−38%
Median, first 60 days after intent-score launch.
Channels live
11
Meta · Google · TikTok · Bing · plus partners.
Compliance breaches
0
In 24 months across the active book.
/ 03 — Customer-focused marketing

Built around the customer, not the dashboard.

Great performance marketing isn’t a bidding game — it’s a deep understanding of how your buyers actually decide. We run the qualitative work most agencies skip, then translate it directly into creative and audiences.

Customer-focused marketing illustration

From customer research to live creative.

We interview your customers, read your support tickets, scrape your reviews, then turn what we learn into ad concepts your buyers actually respond to.

  • Voice-of-customer researchStructured interviews, support-ticket mining, review-scraping — tagged into a usable thematic library.
  • Message-market fit testingThree to five message concepts tested in-market against your real audiences before any scale-up.
  • Journey-aware creativeDifferent creative for cold, warm and retargeting audiences — not the same hero asset everywhere.
  • Conversion-rate optimisationWe don’t just send traffic — we work on the page that receives it. CRO baked into every retainer.
  • Brand-safety guardrailsPer-placement compliance for regulated categories (finance, healthcare, supplements).
Interviews / quarter
24
With your real customers, transcribed and tagged.
CRO uplift
+22%
Median landing-page conversion rate, post-engagement.
Creative concepts / mo.
40+
Tested against a structured message framework.
Time to first creative
5 days
From kick-off to first ad live in market.
/ 04 — Platform partnerships

Strong partnerships, direct access.

We’re a certified partner of Meta, Google, TikTok and Bing — which means dedicated reps, beta access, premium inventory, and a number to call when something needs escalating in 24 hours, not 24 days.

What being a partner actually gets you.

Partner status isn’t a badge on a website — it’s a working relationship that gives our clients an unfair advantage when it matters.

  • Named platform repsDirect line to senior reps at Meta, Google, TikTok and Bing — not a generic support ticket.
  • Beta-feature accessNew ad formats, targeting types and measurement betas before they hit the public release.
  • Premium inventoryWhitelisted publishers, brand-safe placements, premium DOOH and CTV slots.
  • Faster issue resolutionDisapprovals, account flags and billing issues solved in 24 hours, not 7 business days.
  • Co-funded experimentsWhere it fits, the platforms co-fund test budgets for high-potential accounts.
Strong partnerships illustration
Active certifications
4
Meta · Google · TikTok · Bing.
Avg. resolution time
< 24h
For platform-side issues escalated by us.
Beta features live
17
Across the client book at any given time.
Co-funded tests / yr
$1.2M
Platform-contributed test budgets in 2025.
Discuss your next campaign About the team